It's all about the story. Participants will learn to identify the compelling narrative in the topic they're presenting and share that narrative with strong visuals, a clear structure, and in a manner that quickly captures people's attention. Overlaying that narrative with an understanding of audience needs allows the message to be heard and understood. A novice or generalist needs the story pitched at a different level than the expert or executive. Participants will learn that data must support the story and be presented clearly, compelling, and objectively. Using data selectively, or in support of a presupposed outcome, damages credibility and undermines both the presenter and the organization. Lastly, participants will learn the concept that "less is more" in telling the story and presenting the data to ensure key elements are clearly conveyed and readily remembered.
Course Overview
Course Outcomes
- Tap into the innate human desire to learn and communicate through story
- Present data in support of that story with clarity
- Increase confidence in presenting complex subject matter
Business Need
We are overwhelmed with data. Rather than increasing understanding, too much data can instead obscure essential truths. Data isn't an end unto itself, but a means to an end. We use data effectively when we use it to tell a story, and to influence and persuade others. Storytelling allows others to gain insight from the data, not be stunned by it.
Course Topics
The Power of Story
- What makes it hard
- Understanding and applying the three levels of listening
Building Effective Presentations
- Balancing advocacy and inquiry
- Managing our “ladder of inference” in order to best influence other
- Being open to the influence of other
Presenting Data
- How we adopt beliefs
- Understanding how our “ladder of inference” impacts our view of the world
- Avoiding the “fundamental attribution error” in interacting with others
Course Schedule
Typical Course Duration
Virtual: 4 hours
In-person: 8 hours
Our typical syllabus for this course is one-day in length, but we offer a condensed half-day version of this course for in-person learners if a shorter learning experience fits better in your schedule.
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Delivery Methods
Number of participants
- in-person: 12
- virtual: 30
Course Details
Course Level:
- Leaders at all levels
Learning Methods:
- Discussion
- Presentation/Practice
Equipment:
- easel/markers
- LCD projector and screen